Sustainable packaging – 6 advantages for companies and online shop operators to switch now
With young people demonstrating in the streets for a more climate-friendly future, the green party in the poll high and the constant growth of organic varieties in large supermarkets, the issue of sustainable development has become an inescapable subject. This applies to individuals and businesses, which are increasingly responsible for the state and citizens.
However, it should not only be a mandatory task for companies but also a concern born of responsibility and initiative to convert their own products as well as logistics and shipping to sustainability.
In this article, we explain the advantages of sustainable packaging for your company.
Advantage 1: Take advantage of the ongoing trend towards sustainability
In recent years, the topic of sustainability has increasingly become the focus of public attention. Although sustainably foods produced in the form of organic and fair trade have been on the rise for some time, clothing and packaging materials have increasingly followed suit. Especially packaging issues, sustainably plastic and plastic packaging issues and their negative impact on the environment and health often appear in the media.
For this reason, as the interested and informed generation continues to raise their awareness of sustainability and environmental protection issues, the importance of sustainable products and environmentally friendly packaging materials is increasing.
Advantage 2: Environmentally friendly packaging as a purchase criterion
The increasing importance of sustainable products and packaging means that more and more customers are making their purchase decision and the selection of online stores and the retailers and of retail stores depends on the production method and the ecological framework conditions of the company. The choice of packaging plays an important role here.
Surveys show that in case of doubt, customers like suppliers that provide environmentally friendly packaging and indicate that they are actively looking for an overall sustainable package. Almost 70% of consumers incorporate sustainability into the decision-maker about packaging.
Advantage 3: Environmental friendliness as part of the marketing strategy
As a company, you can take advantage of the trend towards sustainable packaging and the importance of the purchase decision. For example, by actively integrating environmentally friendly packaging into its marketing activities and advertising, online store delivery companies and operators can create a competitive advantage over competitors in the market that is not based on sustainable packaging. In addition, sustainability and environmental protection values can obtain a new customer base playing a remarkable role.
Advantage 4: Sustainable image as an investment
It cannot be denied that a company’s image and external perception plays a prominent role in its short- and long-term success. In addition to performance, values, economic success and leadership factors, sustainability is currently the driving force, and its importance is constantly increasing. Sustainable images lead to identify the customers of the company and eventually bring the greatest loyalty.
Because emotional connection leads to customer loyalty, which in turn is largely based on sustainability. Since a better image and loyalty make the company more resistant to crises because it has a loyal customer base.
Advantage 5: Committed and satisfied employees
Other aspects that should not be underestimated are the identification and motivation of the employees. Similar to customers, employees are becoming increasingly important for companies that recognize their social and ecological responsibilities. Therefore, good images are actively recognized by potential employees and can identify the values of the company.
Since many conventional containers, such as plastic packaging, it is about highlighting health with an unpleasant rumour, so many employees in the logistics sector become increasingly sceptical of them and project this onto the company.
Advantage 6: Investment in the future viability
An investment in sustainable shipping materials contributes to environmental protection and pays not only because customers recognize more actively. A company can also draw economic capital from it.
On the one hand, through the mentioned customer loyalty and acquisition of new customers, on the other hand, higher prices can be demanded by the conversion, as many customers are willing to pay a surcharge for sustainability. Surveys confirm that about 70% of customers are willing to pay a 10% premium for a sustainably packaged product.
Therefore, companies are not sitting at the cost of sustainable packaging materials. In addition, as with conventional packaging, the highest quantity significantly reduces costs. Companies should also keep in mind that the containment of packaging waste is a political goal that will be associated with higher taxation in the future. Therefore, sustainability will pay off in the long term. And the sooner a switch to sustainable packaging takes place, the sooner the above benefits will pay off.
Conclusion
Finally, companies that want to switch to sustainable packaging must first know what their efforts are focused on and how they want to communicate with them. The cost side should not be in the foreground, as a conversion is an investment in competitiveness and image.
Read our blog on Difference between Compostable and Biodegradable Packaging