Custom Environmentally Friendly Packaging: Reach Your Sustainability Goals Without Compromise
Custom Environmentally Friendly Packaging: Reach Your Sustainability Goals Without Compromise
Big Brands Make Headlines by Announcing Their Sustainability Goals for the Next Five to Ten years and more. In April, Nestlé announced that all packaging will be recyclable or reusable by 2025. Less than a month later, LEGO also announced that all packaging will be sustainable by 2025, having met its commitment to 100% renewable energy three years earlier. LEGO is also working on plant-based alternatives to its iconic plastic blocks.
Smaller brands may not get the press attention that these large companies can, but many have taken the path of adopting more sustainable practices throughout the supply chain. Even if they are not making international headlines, consumers realize that they are the main drivers of change.
Nielsen’s 2014 Global Corporate Social Responsibility Survey, which surveyed more than 30,000 consumers in 6 countries, found that more than half of those surveyed are willing to pay more for sustainable products. It also found that an annual analysis showed an average annual increase in sales of between 2% and 5% for products with sustainability claims on packaging and marketing materials.
Why Do Smart Brands Set High Sustainability Goals?
Smart brands, both large and small, are ahead of the trend towards eco-friendly packaging for several reasons. Perhaps most importantly, it has become an important competitive differentiator. As the food and pet food categories have become denser, it has become more difficult to gain a competitive advantage. Sustainability is a major concern, especially for the millennial shopping group, which has a large (and growing) market share.
Second, it makes financial sense. Many brands are reluctant to “go green” due to the perceived cost increase. However, the most successful brands see a sustainability shift as an opportunity to improve the entire supply chain and optimize several processes. By looking at such change from the perspective of opportunity, brands can find a solution that truly benefits themselves and their customers, rather than looking for a cost-effective solution before future regulatory changes.
Finally, myths about green packaging are dispelled through better education and practical quality certificates. Not all recyclable or biodegradable films are created equal. Still, some options, such as NewPack, offer superior control of barriers, ink application, workability, and product freshness, so brands never have to compromise on quality to meet your sustainability goals.
How Can my Brand Establish and Achieve itS Sustainability Goals?
The best eco-packaging option for your product is one that is precisely tailored to the individual needs and sustainability goals of your brand. At Emmerson Packaging, we have helped frozen, and pet food brands adapt to the changes ahead and offer their consumers a better, greener, and more attractive product.
Read our blog on Recyclable Stand Up Pouches: What Are My Options?