How important is packaging for your success on social media?
How important is packaging for your success on social media?
Almost one in five ordered through social networks. But Instagram&Co. Are not only becoming more and more relevant to purchases. Searching for information is also influenced by posts, images, stories, and reels from companies in the news feed.
We quickly realised the potential of social media as a marketing platform for her products. She sells nature-based dietary supplements almost exclusively on Instagram. What are the opportunities and challenges associated with marketing through social media? And what role does packaging play in media reach and recognition of posts on social media?
This distinguishes marketing strategies through social media
High-level engagement between businesses and communities
Through social network interactions, it is possible to make business-consumer relationships more emotional and personal. I can do it. Advertising content can be combined with knowledge transfer.
Visual Criteria Affect Reach
The more relevant the content and the more attractive the presentation, the greater the reach. To be able to respond to content (likes, shares, comments), you need to inspire and convince the nerves of the times just before scrolling.
This is how important packaging is for marketing via social media.
- Recognition and Recognition
There are many similar products on the market, and consumers can quickly lose track of them. Attractive and eye-catching packages are essential to digital marketing to stand out from the competition.
“Attractive images and packaging are very important to stand out from the crowd, especially in media designed for visual content.”
- Reflective Product
Packaging must match the product. The “Keep it clean” principle is very consistent. According to experts, our recyclable packaging solutions are the most sustainable ones you can find.
“We use only clean, natural ingredients, no artificial fillers or other additives. That’s exactly what we wanted to reflect in our packaging.”
- Brand Value
It is important that the presented package also tells the brand story. Founders want to convey all the important values in packaging design: naturalness, sustainability, high quality.