Sustainable packaging – 6 advantages for companies and online shop operators to switch now

Sustainable packaging – 6 advantages for companies and online shop operators to switch now

In the face of young people demonstrating on the streets for a more climate-friendly future, a green party at the polls, and an ever-growing assortment of organic products in supermarkets, it is no longer possible to evade the issue of sustainability. This applies to both individuals and companies, which are increasingly accountable to the state and citizens. 

However, it should be not only a mandatory task for companies but also a concern born from the responsibility and initiative to turn their products, logistics and transport into sustainability. 

In this article, we explain the advantages for your company of getting on this train now at the latest.

Advantage 1: Take advantage of the current trend towards sustainability 

The issue of sustainability has become the focus of the public increasingly in recent years. While sustainably produced food in the form of organic and fair trade has long been on the rise, clothing and packaging materials are becoming increasingly popular. The subject of packaging, in particular the problem of plastic and plastic packaging and its negative effects on the environment and health, is a regular guest in the media. 

For this reason, and because an interested and informed generation is sharpening their awareness of sustainability and environmental protection issues, the importance of sustainable products and environmentally friendly packaging materials is increasing.

Advantage 2: Green packaging as a purchasing criterion 

The increasing importance of sustainable products and packaging means that more and more customers are making their purchasing decisions, and the choice of online store or retailer depends on the production method and frame conditions ecological company. The choice of packaging plays a fundamental role here. 4,444 surveys show that when in doubt, customers not only prefer suppliers that offer environmentally friendly packaging but are also actively looking for sustainable global packaging. The fact that nearly 70% of consumers more or less include sustainability in their purchasing decision underscores the need as a company to jump on the bandwagon.

Advantage 3: Respect for the environment as part of the marketing strategy 

As a company, take advantage of the trend towards sustainable packaging and its importance in purchasing decisions. By integrating the use of environmentally friendly packaging into their marketing activities and actively promoting them, mail order companies and online store operators, for example, can gain a competitive advantage over competitors in the market that does not. Depend on sustainable packaging. In addition, a new customer base can be gained for whom the values ​​of sustainability and environmental protection play a prominent role.

Advantage 4: Sustainable image as an investment 

It cannot be denied that the image and external perception of a company plays a central role in both short and long-term success. In addition to the factors of performance, values, economic success and leadership, sustainability is a driving force today, and its importance is constantly increasing. A sustainable image leads to greater identification of the client with the company and, ultimately, to greater loyalty. 

Because emotional ties lead to customer loyalty, which in turn is largely based on sustainability, a better image, including emotional customer loyalty, makes the company more resistant to crises because it has a loyal customer base.

Advantage 5: Committed and more satisfied employees

Other aspects that should not be underestimated are employee identification and motivation. Like customers, employees also increasingly value a company that is conscious of its social and ecological responsibility. Consequently, a good image means that a company is perceived positively by potential employees and can identify with the values ​​of the company. 

Since many conventional packaging, for example, plastic, have a bad reputation as a health hazard, and this is supported by unpleasant rumours, many employees in the logistics area are increasingly sceptical and project this on the company.

Advantage 6: Invest in the future viability 

An investment in sustainable transport materials is not only worthwhile for a company because it contributes to the protection of the environment and is perceived more positively by customers. 

A company can also extract economic capital from it. 

On the one hand, through the aforementioned customer loyalty and the acquisition of new customers, on the other hand, higher prices can be demanded through change since many customers are willing to pay a surcharge for sustainability. Surveys confirm that around 70% of customers are willing to pay a 10% surcharge for a sustainably packaged product. 

Therefore, a company is not left alone with the costs of sustainable packaging material. In addition, an amount greater than conventional packages significantly reduces the cost. 

Businesses should also bear in mind that containing packaging waste is a political objective that will be linked to increased taxation in the future. Consequently, sustainability will pay off in the long term. And the sooner you switch to sustainable packaging, the sooner the aforementioned benefits will pay off.

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