5 tips on how to find the right carrying bag

5 tips on how to find the right carrying bag

This is what matters with carrier bags.

Carrying bags are not only practical transport aids. Properly selected, they also strengthen customer loyalty and their brand. With an individual print, you also generate attention for your business. We show you how to find what version of the carrier bag is available and the correct one for your application.

Tip 1: Choose your bag wisely

What should not be missing in the image of the pedestrian zone? The person is carrying the bag! This is not surprising because the first hunters and gatherers already knew that, for example, a hopper folded with leaves could transport supplies perfectly. Even today, carrier bags are simply part of shopping. 

This alone shows their importance to sales, especially because they put the customer directly in your hands, sometimes even for several hours. If it is a reusable handbag, ideally, it should be used more frequently.

So make the most of the potential of the carrier bag, because not only as a service, you can also score points with your customers. Your brand and customer loyalty can also be strengthened with the best carrying bags. According to a study, if packaging attracts more than 40% of respondents, it is part of a positive shopping experience. Similarly, more than half of the participants are sure that a beautiful package can support the brand or business.

Tip 2: Use the right material

When choosing the material, the first question is: Do you want a disposable or reusable carrier bag? On the other hand, this depends on the budget, but it will be decisive even with the choice of material. Depending on the version, the bags are made of the following materials:

Disposable carrier bags

• Non-woven material

The non-woven material is reminiscent of textiles, but it is also possible with PP plastic fibres. As a result, the fibres are as resistant to tear resistance, and at the same time, 100% recycling. 

In addition, the non-woven bag can be splash-proof and wipeable. This may be easier to clean, and it is very important for reusable solutions. The denser the material, the more resilient it is. 

• Cotton

Cotton is a natural and renewable raw material. Cotton bags are sturdy and durable, especially since they are washable. It is important that the material is certified and thus contains no harmful substances.

• rPET

Reusable bags made of rPET are made of recycled PET bottles and, therefore, are resource-saving. Apart from that, the material is convinced by the fact that it is stable and it is tear-resistant and durable. In addition, the rPET bag can be removed after use and can be cleaned. 

Reusable carrier bags

• Paper

Paper bags are made of natural and renewable raw materials, so they have a high reputation among consumers. In addition, they save resources because they are 100% recyclable. The kraft paper used makes the bags particularly stable.

The higher the grammage, the more resilient the material. If the bag provides cardboard insertion, you can transport more weights. Other differences between paper carrier bags are handles. It is composed of multicell colour paper or becomes a paper code. It can also be made of another material, such as a cord made of PP or a cotton ribbon.

• (Bio-)plastic

The carrier bags made of plastic are light and stable and have the advantage of protecting the contents of moisture. In addition, they can be transparent and, therefore, open up the view of the goods. For the type of plastic, you will find either PE-LD or PE-HD. While PE-HD is tear-resistant even at low strength, PE-LD looks higher quality because it also shines. If it is a DKT carrying bag, it offers – in the abbreviation – a double force. This means that the grip holes of the bag are improved by additional films. Speaking of handles: Plastic carrier bags have a perforated grip hole or two handles for shirts or knot bags. In addition, two loops can be linked. As an alternative to conventional plastics, a bag made of bioplastic that is also available reproducible raw materials as origin, and the film is made of starch and vegetable oil. Since the bag is also biodegradable, it is considered that they are sustainable. 

Tip 3: Pack your goods consistently

In addition to the material properties, it is also important that the bag fits your product and your business. On the one hand, it is important that it be proportional to the size of the product. In addition to the height and width of the bag, the dimensions of the bottom folds are also decisive. The narrow fold is enough for fine chocolate bars, but the cakes require a particularly large lower bag for transport. 

Also, with regard to the product, think about how the material is communicating or the appearance of the bag. Cheap sandwiches, customer expectations about the quality of the stock market are lower than exclusive products. Coherence also means choosing the appropriate bag at Christmas and using a noble bag for your gift item. In this way, create a rounded shopping experience from the beginning to the finish. 

By the way, this also applies to the nature of your business. While plastic bags are common in snacks and distant bars, but natural products such as paper and bioplastics are suitable for organic stores. A simple carrying bag: whether transparent, brown or white, can be adjusted to the atmosphere of a store, but another store is suitable for a small bag more colourful.

Tip 4: Use your bag as an advertising medium

The name has already said it: The bags are carried and are therefore on the move in public spaces. And there they are seen! Make the most of this potential and design a separate bag with your logo and the house colours. In this way, they generate a variety of visual contacts on the streets and pedestrian zones, thus increasing the focus on your company.

The use of reusable bags can further increase this range. After all, the idea behind it is that your customers use this bag often so that it will be seen by more people.

Since packaging is a useful transportation aid for your customers, it is considered a comprehensive form of advertising due to this added value. Another advantage is that it is an authentic advertising medium because your customers will be widely known and show that they are buying from you. If you consider the cost of classic print posters or ads, then the packaging is also very cheap. 

Tip 5: Stand out

Your carrying aid can thus contribute to your success. Do you want to stand out from the rest? One possibility is to make a particularly clever design of your personal bag, which will attract people’s attention. Do you want to go further? Then we are here to provide you with a series of alternative carrying aids for you here:

• Lunch bag

Without a handle, it is not a classic paper bag. However, you are fully in line with the trend; takeaway menus, cooked food or fruits and vegetables are always practical. Folded on top of its opening, it can also be carried comfortably in hand. 

• Cake carrier box

This type of cardboard is a type of packaging for bakery products, without additional outer packaging, and due to the integrated handle, it is also a carrying aid. Whether you wrap cakes or other things, it’s up to you.

• Bottle carrier board

What applies to baked goods packaging can also be said for bottle carrier boxes. Thanks to the carrying handle, your customers can comfortably use the cardboard box for transport. Equipped with a viewing window, the label is easy to identify, and you can now use the box as an attractive packaging at the point of sale. This applies to wine bottles and the exquisite packaging of jams, cooked foods, and other specialty foods.

• Foldable wooden box

Very exclusive is a wooden packaging made of birch wood on the outside. The shell and the strong cardboard that doubles as the internal structure are delivered flat. Once erected, slightly different types of carrying bags can be easily carried with a cotton cord.

Read our blog on The Best Packaging for Canteens